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Merlin Projects©

Merlin Projects© is a completely automated on-line evaluation tool that generates valuable information immediately and presents it in a useful way. There’s no data crunching to be done by you.

Our Consultants work with you to define what you need to measure and how to measure it. Once we’ve got that sorted, leave the rest to us. URL’s to your personalized evaluation tool are emailed to respondents and their responses are automatically analyzed by Merlin Projects© to give you the information you need to run your business even more effectively.

Merlin Projects© ‘measures the immeasurable’ so you can make better decisions for your business.

Click here to see a demo of how your own unique (secure) site might look.

Case Study One

In April 2009, our client implemented the roll-out of a new selling skills program. The program aimed to facilitate In-Call Excellence (ICE), by changing behaviors of their salespeople in several key areas, including questioning skills, listening and assertiveness.

Among other things, they wanted to know:

  1. What level of behavioral change, if any, has resulted from the training?
  2. Can they demonstrate any commercial benefits in terms of return on investment?
  3. How has the impact of the training varied across the different regions?
  4. How do the results from the North West pilot region compare to those from elsewhere?

Click here to download a full case study

Case Study Two

In June 2009, the client’s team of field coaches concluded an accredited program on advanced coaching skills (delivered by ourselves, over a period of three months). The field coaching team is a very experienced group and work directly with sales personnel: their dominant purpose is to drive sales growth, through increasing the effectiveness of their sales people.

The core aim of the program was to enhance the coaches’ ability to drive sales growth, through enhancing the quality of their coaching interactions. This required the development of new skills and more consistent application of other critical coaching behaviors.

The coaches’ manager and senior training management were keen to assess the impact of the program on the behaviors of the field coaches, three months after the program concluded.

Among other things, they wanted to know:

  1. What level of behavioral change, if any, has resulted from the training?
  2. Are there any positive impacts on coaching outcomes?
  3. Has the impact of the training extended to commercial parameters, such as commercial return?

Click here to download a full case study